Founder & Managing Director, 38 North Connections
Sarika Sheth
A leader in corporate event strategy, Sarika Sheth has 20+ years of experience in event sourcing and convention housing. As Founder & MD of 38 North Connections, she has built a trusted partner for Fortune 500 companies, startups, and global enterprises across industries.
Under her leadership, 38NC was named the 2024 Event Planning Company of the Year in Northern California and received PCMA’s Bammies award. Sarika’s expertise in executive summits, corporate events, and strategic networking has earned her a strong industry reputation.
Passionate about fostering business communities and mentoring emerging leaders, she brings strategic insights and deep industry expertise to Upcred’s advisory board.